About

Elm Street Project LLC

Strategic Intelligence

Strategic Intelligence

Strategic Intelligence

Think Strategist

Think Strategist is rooted in the belief that strategy is a transformative mindset that drives leadership and action, bridging the gap between vision and impact.
 
A catalyst for connecting ideas, setting the stage for strategic leadership and value creation. An activator for exploring innovative ideas, addressing complex challenges and shaping futures.

STRATEGIC FOCUS

Direction begins with knowing where strategy creates value. Strategic focus identifies the intersections of opportunity, value and timing placing intentionality at the center of decision-making to guide long-horizon outcomes. 

PERSPECTIVE

In a complex and shifting landscape, perspective shapes how value is recognized and acted upon. A systems perspective reframes challenges as openings for directional movement and regional advantage.

FORWARD LOOKING

Foresight is not prediction, it's preparation. A forward-looking stance prioritizes resilience and readiness for what's emerging. It enables a proactive approach to shaping futures rather than reacting to them.

toddler's standing in front of beige concrete stair
toddler's standing in front of beige concrete stair
toddler's standing in front of beige concrete stair

Value Realized

Value Realized

Value Realized

Strategy Shaping Strategic Ventures

ELM STREET PROJECT LLC (ESP)

Elm Street Project LLC (ESP) is a strategic venture firm purpose-built to focus on regional economic development and real estate driving private sector value creation and advancing regional economic strategies through strategy and strategic investments. 

ESP's L3 PROJECT (L3)

L3 Project (L3) is the venture model of Elm Street Project LLC (ESP), focused on place, product, experience, and innovation through a venture-by-venture structure. Each venture is independently formed, driven by its own strategic thesis and intent. L3 reflects ESP’s institutional discipline and a venture studio lens oriented toward distinct identity and adaptive value creation.

asphalt road between trees
asphalt road between trees
asphalt road between trees

A Global Imperative

A Global Imperative

A Global Imperative

Building a Sustainable Future


Sustainability is a critical global priority that requires strategic foresight and decisive leadership. Building a sustainable future involves embedding environmental, social and economic considerations into core strategies to drive resilient and enduring value creation. This integrated approach ensures that growth aligns with broader societal shifts and long-term market dynamics.

Achieving global sustainability demands innovation, proactive risk management and a commitment to future-ready solutions. By incorporating sustainability into strategic frameworks, regions cultivate economic ecosystems that are adaptable. Building a sustainable future is both a responsibility and an opportunity to shape regional and global sustainable impact.

green trees on the forest during daytime
green trees on the forest during daytime
green trees on the forest during daytime

© Elm Street Project LLC (ESP) l Think Strategist™

Jaina Maultsby | Founder and Chief Executive Officer

Elm Street Project LLC (ESP), a strategic venture firm purpose-built for private sector value creation in regional economic development and real estate. Elm Street Project LLC (ESP), Think Strategist, L3 Project (L3) and 54 North™ each maintain a distinct focus under ESP's structure while engaging exclusively with experienced industry and strategic partners. Content is intended for reference only.

© Elm Street Project LLC (ESP) l Think Strategist™

Jaina Maultsby | Founder and Chief Executive Officer

Elm Street Project LLC (ESP), a strategic venture firm purpose-built for private sector value creation in regional economic development and real estate. Elm Street Project LLC (ESP), Think Strategist, L3 Project (L3) and 54 North™ each maintain a distinct focus under ESP's structure while engaging exclusively with experienced industry and strategic partners. Content is intended for reference only.

© Elm Street Project LLC (ESP) l Think Strategist™

Jaina Maultsby | Founder and Chief Executive Officer

Elm Street Project LLC (ESP), a strategic venture firm purpose-built for private sector value creation in regional economic development and real estate. Elm Street Project LLC (ESP), Think Strategist, L3 Project (L3) and 54 North™ each maintain a distinct focus under ESP's structure while engaging exclusively with experienced industry and strategic partners. Content is intended for reference only.